Rest in peace Dana Lookadoo.

RIP Dana Lookadoo :(

Rest in peace Dana Lookadoo.

Today marks a very sad day for the Internet Marketing community. In a message posted to a private Facebook group last night, the husband of the great Dana Lookadoo (and also a great human – Ed) announced that she had passed away.  I’ve personally known Dana for a number of years and have learned from her and enjoyed our interactions both online and off. She was a wonderful guest on a radio show I host with Jim Hedger but perhaps more than her marketing acumen and great personality, she was just a downright good person with a  kind heart and even kinder words.

For those who don’t know the story, Dana was in a major bike accident on November 14, 2013 that left her severely injured.  She battled heroically for almost two years but despite all the medical attention and prayers from friends and family, she was never able to fully recover. The only consolation that any of us have is knowing that she’s in a better place and no longer suffering.

I think I speak for everyone when I send my heart-felt sympathies to Ed.  He has lost a wonderful wife and person.  One who cannot be replaced.

I will leave this post at that but to put things in context, here’s what the world is saying about her.


  1. Brent Rangen says:

    very well said, Dave.