Just take a look at where we have come in the day and age of internet marketing. We aren’t a solo strategy anymore and hiding behind your monitors just isn’t going to cut it. Working alone in the new era of digital marketing will drive you insane and in fact take your client or your business six feet deep. We need to be able to integrate all areas of marketing and accept them as a whole, in unity. One of my favorite quotes is from J.K. Rowling from the The Goblet of Fire; “We are only as strong as we are united, as weak as we are divided.” This is why I encourage all forms of business to embrace the ability to allow integrated marketing into their strategy. Don’t place all your eggs in one basket.
Often companies both large and small have promotions on that don’t equally market the content on all platforms. Marketing is irregular and messages are inconsistent not allowing their brand to gain any momentum. This is common with small non corporate business.
Unifying your points of marketing whether it may be print, radio, and digital will help amplify your message. Stephanie Chang explains how important integrated marketing is to SEO in fantastic article from 2013 on MOZ. I encourage you to read this and make some decisions to apply it to your strategy. This isn’t a new concept but I think that more companies need to take advantage of it more often. I encourage you to incorporate and if you aren’t certain give Beanstalk a call and we can help and enable you to unite your marketing methods and help you see above the clouds.
[schema type=”person” name=”Stephanie Chang” orgname=”Distilled” jobtitle=”Senior Consultant/Head of New York” url=”http://moz.com/community/users/318925″ description=”Stephanie Chang is the Senior Consultant for Distilled and a contributing author for MOZ.com Find her on Twitter https://twitter.com/stephpchang ” ]