Don’t Pitch In the Dark- Tips for Creating the Perfect Pitch

Man wearing waistcoat covering his eyes

If I can’t see you then you can’t see me

If I can’t see you then you can’t see me

Let’s face it, some creative pitches become published and others go right in the trash. It’s hard to say what the perfect equation is for a successful pitch since every client is different. Don’t go blind into a pitch.There are a few tips that can help when presenting an idea for a creative campaign.

Keep your clients best wishes in mind

Your client knows what they are looking for. It’s up to us to communicate with them and understand what it is they are looking for and why they want it. Communication is the most valuable tool when trying to convey why your idea is valuable to their return of investment. Communication doesn’t always work that well with words often they need sketches and or mockups. You won’t need many and they don’t have to be perfect. You just need a few to help guide them properly.

Finding similar campaigns and content will also help build more persuasive interest. If you can find data that proves the return of investment for those similar campaigns the easier it will be. By doing this it helps draw out what the finished project and bring it into reality for them.

Respect your client and their opinions. Make sure you listen to their criticism and opinions. Showing that they are part of the creative team will make them more open to listening. Going in like a train on a train track and not being flexible can leave the project vulnerable and ultimately to failure. Your client wants to feel that their interests are valuable to the campaign.

Be Prepared for Rejection

Just remember that rejection happens. Don’t allow this criticism to shoot down your skills. There are some clients that have an image in their head and prefer to stick with it. Rejection happens but it’s not the end of the world. Compromise, maybe there is a way you can use your skills to amplify their direction. At the end of the day don’t give up pitching new ideas keep motivated, listen to your client and be ready to adjust your creativity to your clients interest.


  1. Edgar says:

    Exactly David, That is absolutely the key in almost every case. . I appreciate your sharing it with us. 🙂

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