Search Engines More Credible Than TV Ads

Our friends over at Yahoo! have recently conducted a study that shows that people place an extraordinarily high level of trust and value into results from search engines:

When it came to trustworthiness, search came in second to family and friends–but by a small margin.

The study, written up over at MediaPost Publications, is enlightening and details some intriguing statistics on what people are searching for online and how they value the results.
More proof that information is power 🙂

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