Reciprocal Links … again

As they mentioned over on SE Round Table – the discussion regarding reciprocal links has been had hundreds – and maybe even thousands of times.  At least once per week I get asked about them either whether they’re part of what we do or if te person on the phone should do them, etc. etc.

I won’t pretend to have the hard-and-fast answer that is true 100% of the time ind in fact – my belief is that there is no answer that is right 100% of the time.  It’s one of those pesky times where one has to use their common sense.  Rather than trying to find a hard-and-fast “recip links work” or “recip links don’t work” one should rather look at each link and ask, “should this link work?”  If you’re getting a link on a page with 143 links ranging from real estate to blue widgets then it doesn’t matter whether it’s recip or not – it shouldn’t be counted.  On the other hand, Beanstalk has a link on the WebProNews site where they’re references our blog posts, etc.  Similarly – I’ve also linked to them as a great resource.  Should these links be ignored because we happen to link to each other?  Are they recip links?

Here’s the long-and-short of it:

  • Recip links are not in-and-of-themselves horrible if it’s an exchange of references with sites you’d actually recommend.
  • Recip links can be a royal pain to try to manage.  You might find one-way links easier in the long run
  • Recip links should NEVER be the only link strategy of a campaign.  Of course, the same can be said for any link building strategy.  A site that stands on one leg will soon fall.

The debate continues over at Webmaster World at

Good luck to you. 🙂

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