More Google+ and +1 Goodness

Last week, I wrote an article about the potential impact of Google+ and the +1 button could have on SEO. While nobody at this point is likely capable of making a definitive statement on the subject at this early juncture, more and more hypothesis’ are being formed as it seems that most people involved in the world of SEO are investigating the new Google products potential and formulating new business plans around the +1 button and Google+.

Jonathan Allen at has written a great article that outlines some of the pressing questions surrounding the new Google products. Included is an informative video interview with Timothy Jordan, developer advocate at Google, who offers an insider, official perspective on Google’s plans to socialize many of its products and also provides answers to some questions that are no doubt on the mind of many in the SEO business.

Some of the topics outlined and discussed in the video interview are:

– Should we be using this platform for our business brands?

– How might developers use the +1 button to improve search?

– How can webmasters improve the implementation of the Google +1 button?

– How can I search Google Plus?

While the video interview itself is a bit of a lead in for Timothy’s upcoming session at SES San Francisco (August 18th, “Getting more from Google+ and the +1 Button”), it does provide some interesting insight and is definitely worth the time to watch.

Also worth mentioning – according to Google+ PR spokesperson Jim Prosser, development tools for Google+ are coming soon, and Google is currently exploring how to incorporate the +1 button into Google Real Time Search. Says Prosser, “We’re exploring how to incorporate our recently launched Google+ project into this functionality going forward, so stay tuned. Our vision is to have include Google+ information along with other realtime data from a variety of sources.”

Read the full article and view the video interview at

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