How People Search

Chris Sherman, Sr. Editor of SearchEngineWatch, published a great article yesterday based on the recent finding of iProspect in regards to how people search. The results can be companred with a similar study done in 2002 by the same company.

The study reveals great detail regarding how deep people are willing to go and perhaps more importantly, what they do when they don’t find what then need.

I could describe in detail all the points from the article or I could do you a better favor and point you in the right direction to just read the thing yourself. As I couldn’t possibly word it any better than Chris did and I like my blog visitors I’ll do the later. 🙂

You can read the article in all it’s glory on the SearchEngineWatch website here. Enjoy.

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