The Week In Search & SEO: November 16, 2018
Lots of topics across the board this week. From small cosmetic changes in Google to major tool updates, as well as some insightful opinion pieces, there’s a whole lot of reading to be done here.
Marketing News & Consulting
Lots of topics across the board this week. From small cosmetic changes in Google to major tool updates, as well as some insightful opinion pieces, there’s a whole lot of reading to be done here.
I write today’s update sitting at in an airplane at 30,000 feet on route to Conversion Conference. For a moment I thought about being annoyed by the lack of ergonomics involved with typing on a laptop that’s positioned too closely to ones body and then I thought to myself, “Dave, you’re blogging while sitting in […]
UX (user experience) has steadily been increasing in its importance over the years and it can no longer be considered simply a conversion aspect of your site but must also be thought of as a part of your overall site health. This week’s 5 Quick Tips will focus on the elements of UX that should […]
Even the best web designers make mistakes, and unfortunately, some of those mistakes can kill SEO on a website. Whether you’re a designer or an SEO professional, you need to be aware of the web design-related mistakes that can have a negative impact on SEO, so you can spot and avoid them. Awareness and communication […]
WordPress can be an excellent environment for blogging, e-commerce and informational websites, handling all of the formatting and mark up of the site’s pages while letting the content creator focus on… well content. This is all fine and great, but it can make a site look a bit generic from page to page, especially when […]
Last week, I had a great opportunity to spend some time setting up Social Media connections for a client’s website. It’s usually fairly straightforward linking out to social media sites, and some theme even have dashboard settings that will get your social media buttons all set, just by adding a link in. Pulling streams in […]
Sliders have become one of the staples in modern web design; it’s a versatile element that can be used to add a focal point to a page, display popular site information or even drop in multiple calls to action in the same spot. Sliders have been around for years and have evolve alongside HTML5 and […]
So you have a beautiful website that you paid a pretty penny for and you are completely happy with it … except no one can find it. Many web designers do not understand search engine positioning, so when they design your website little or no thought is given to the elements of design that may […]
Welcome to part six in this search engine positioning series. Last week we discussed the importance of internal linking. In part six we will cover the obvious and yet often overlooked importance of its appeal to a real-live human being. While not directly related to SEO it is so often overlooked in the quest for […]