Google Holiday Snippets

Earlier today two new structured snippets appeared in the AdWords interface, one for Black Friday and the other for Cyber Monday.  Before we discuss this, here’s where you’ll find them (you can access these at the account level, campaign level or ad group level): Click “Ad Extensions” Choose “Structured Snippet Extensions” from the drop-down Click […]

How Rich-Snippets for Apps Increase CTR

Yesterday Beanstalk Blogger, Ryan Morben introduced a list of 10 New Changes to the Google Algorithm. One of the new updates that he mentioned was the use of “Better Snippets.” I thought I would take this opportunity to elaborate on these further. In September this year, Google introduced rich snippets to be used for reviews, […]