Marketing News & Consulting
I don’t know about you but I hate having custom landing pages for each SKAG (Single Keyword Ad Group). The logic behind SKAGs is spot-on, if people search for a query – that’s the terminology they are comfortable with and it’s your job to cater to that, not try to change it. The reason for […]
I just got the announcement that Google has redesigned the Optimize interface and made it easier to install and connect to Google Analtyics. For those who haven’t used optimize, they’ve got some amazing featured and when they added in the capabilities to customize a page based on a variety of information pulled from Google Analytics. […]
While you may have extended your vacation this week – Google hasn’t. Even if you were the one holding down the fort, you may have missed these changes to the new Google AdWords interface, Bing Ads and Google Maps. If you think that GDPR was bad, then you may not have seen anything yet, as […]
It’s was an interestingly quite week that ended on November 3, 2017 but while the stories were fewer the impact they represent was large ranging from significant Google updates, changes in the marketing ecosystem spurred on by Snapchat and big announcements in the AdWords space.
Exciting news for those that wanted an easier path AdWords success. Google has just announced the rollout of their AdWords/Optimize integration. Their announcement read: “Of course you spend a lot of time thinking about your search ads. What gets people to click? Will the words “free shipping” sell more than “10% off”? But here’s the […]
