Marketing News & Consulting
The online social world has permanently altered the future. Young people are coming of age in an era where they can easily take and post photos online, share them with friends and family, and garner an audience of strangers. Teenagers — notoriously short in foresight, susceptible to “groupthink” and peer pressure, anxious to fit in […]
This summer I put together a Facebook contest for a client. Up until last week, the social media’s site rules were explicitly clear: absolutely no promotion-related content could be administered within Facebook itself. If you wanted to make a promotion, you had to build it on a third-party app developer and host it as a […]
There was a huge online outcry from users when Instagram introduced a new privacy policy and Terms of Service that will take effect on January 16, 2013. Concerns were raised over changes that would allow for Instagram to sell users photos to advertisers without notice or compensation. Instagram’s 100 million users use the popular app […]
Different demographics are using different social media channels. Reaching the right audience with social media is about using the right channels and voice to connect with and engage your followers. Different sites as well as online marketing and analysis techniques can help you connect with the audience you’ve been trying to reach. Below is information […]
I like numbers and I like stats. I suppose that’s what attracts me to SEO and that whole “algorithm thing” so much. Our regular blog readers will remember my rant on May 18th on the Facebook IPO over-valuation where I compare Facebook’s stock prices vs revenue with Ford, valuing Ford at well over $2 trillion […]
About 10 minutes ago (as I start writing this blog post at least) investors were able to buy into Facebook. At opening the price was estimated at $38/share which gives Facebook an overall value of $107 billion. Wait … let me say that again. That’s one hundred and seven BILLION dollars (insert into your brains […]
Most of us engage in social media everyday and a huge percentage of us are devout FaceBook users. You have probably noticed several particularly large sweeping changes over the last few weeks since the launch of Google+. Now that Google has completed beta testing and opened their new social platform to the public, many more […]
Like most, you are probably already feeling inundated with the amount of blog posts and media “buzz” (pun intended) regarding the release of Google social networking platform Google+. ComScore Inc. has reported that fledgling social network has acquired over 20 million unique visitors over the last three weeks. This is especially impressive due to the […]
Bing has announced that they have created a whole new level of Facebook integration into their search results and have “designed a new way to experience search, focusing on great design, task completion, instant answers, and vertical categories like shopping and travel to help you make decisions faster.” Bing states in their blog post that […]