Marketing News & Consulting
We all remember those nature shows we would watch in science class as kids after the teacher would wheel in the big ol’ TV on the gigantic cart into the classroom. Some of those were more interesting than others and sometimes it didn’t really matter what we were watching, we were just excited to not […]
Google has confirmed that the layout of the search results is making a dramatic shift. Paid search results on the right are disappearing and a fourth ad is being placed above the search results for commercial queries. The only exception to this is PLA (Product Listing Ads) which will continue to appear on the right-hand side. […]
For our regular readers you’ll know that I’m an avid Google patent reader. Heck, back in 2007 I spoke at Search Engine Strategies about personalization patents. Turns out then that I wouldn’t be right for a few years but better early than late. 🙂 I recently read a fairly interesting patent that touches an a […]
Radical redesign of your website: Rule #1 – Test your redesigns! When you are testing a redesign you reset the radicals of your A/B testing 6 month testing cycle – research and strategy > radical redesign testing > test analytics > iterative testing > test cycle review Rule #2 – – Once something becomes a […]
Yesterday Beanstalk Blogger, Ryan Morben introduced a list of 10 New Changes to the Google Algorithm. One of the new updates that he mentioned was the use of “Better Snippets.” I thought I would take this opportunity to elaborate on these further. In September this year, Google introduced rich snippets to be used for reviews, […]
Sitting beside my radio co-host Jim Hedger I have the pleasure of attending the “Meaningful SEO Metrics” session with June Li, Horst Joepen, and Chris Boggs are speaking with Richard Zwicky moderating. This is a “as it happens” post so you’ll have to pardon if it’s disjointed – I’m going to be including the points […]
The holidays are fast approaching and with them the short window of vast opportunity for many online retailers. As an SEO we get inundated with panicked requests for rankings before the holidays. Of course that’s not going to happen at this point (at least – I wouldn’t start organic SEO campaigns now for the holiday […]
