Some Things in SEO Never Change

With all the changes going on in the search engine world these days, like Google adding a fourth paid ad to the top search result listings and replacing their head of search with the man who’s driving their AI initiatives like RankBrain, one would think there are no true constants left in SEO. I know […]

The Horrors of the Digital Age, Marketers Beware

Digital marketing is not all about making things viral. Converting leads to customers and then retaining them is a serious challenge. Digital marketers have to constantly adjust, adapt, and eventually conquer evolving trends in the digital age, such as SEO value and ranking, social media management, and optimizing mobile experience. In between, you have algorithms, […]

Mozcon 2015: Matthew Brown

DISCLAIMER: This post is written as a live blog from Mozcon.  There may be typos and grammer to make my high school English teachers weep.  Please excuse those … it’s a fast=paced conference with back-to-back sessions and no time for proofing or even proper writing. Matthew Brown from Moz takes the stage next continuing the […]

Mozcon 2015: Kristina Halvorson

DISCLAIMER: This post is written as a live blog from Mozcon. There may be typos and grammar to make my high school English teachers weep. Please excuse those … it’s a fast=paced conference with back-to-back sessions and no time for proofing or even proper writing. Kristina Halvorson from BrainTraffic.com takes the stage after a short […]

Mozcon 2015: Dana DiTomaso Too

Dana DiTomaso – kickpoint.ca Do you have control over a companies brand? Everything from the hold music on the phone to a social profile to the website etc. affects the user experience. Branding is the FULL experience, not just the online element. The West Jet commercial last Christmas where guests were surprised with gifts they […]