Marketing News & Consulting
As of September 8, 2019 WPengine has switched to keeping this function turned off by default but left the option to turn it on. This is a great move and gives website owners and SEOs the control they need over bots and crawl budget. Everyone who’s followed my comments on hosting over the years will know […]
Worried you might have missed something? Last week saw some great info come out on the August 1st Google update, new negative SEO strategies, big changes to Google Ads extended ad format and major enhancements to Google Analytics.
While you may have extended your vacation this week – Google hasn’t. Even if you were the one holding down the fort, you may have missed these changes to the new Google AdWords interface, Bing Ads and Google Maps. If you think that GDPR was bad, then you may not have seen anything yet, as […]
On the October 20th episode of Webcology my co-host Jim Hedger and I had the pleasure of interviewing David Vogelpohl – Founder and CEO of WPengine. While David is a wealth of information on a variety of subjects it was after attending a webinar with him and Raven’s John Henshaw that I knew I needed […]
Jon Henshaw from Raven joins David Vogelpohl of WPengine to chat on-page SEO in a great webinar – both of whom have been hit by cars. Jon starts the webinar chatting the Yoast SEO plugin. Install it. It covers titles, descriptions, open graph and XML sitemaps extremely well. He moves on to discussing “search engine […]
The Heartbleed Bug is a serious SSL/TLS encryption vulnerability in the popular OpenSSL cryptographic software library. So what is it? Seems like we’ve heard this all before? To put it into layman’s terms, Heartbleed or CVE-2014-0160, depending on your pedantic nature, is a really bad thing. In less simple terms, the ‘heartbeat’ service of OpenSSL […]
This is part 2 of an in depth look at the newly revised Webmaster Guidelines from Google. Google has recently updated their list of best practices and suggestions for site development. To give your site the best chance of ranking well, and to keep a competitive edge, the Google guidelines should be read like the […]
There are indications of an apparent paradigm shift occurring with how your favorite streaming content is delivered to you. There appears to be a “land grab” by large corporations to move their servers next to their ISPs networking infrastructure in order to minimize lag and increase profits. In a typical setup, when you want to […]
From the same band that brought us “Fight for Your Right” comes many great themes for opposing SOPA. In a post-SOPA world images and music with questionable copyrights will be tickets for take downs, financial seizure, and other under handed attacks on popular websites. You think the legal ho-ha over patents is extremely petty and […]
