New Webmaster Guidelines Part 1 – Design and Content

Google recently updated their webmaster guidelines following the latest algorithm update. It is easy to feel inundated with the amount of information regarding web design dos & don’ts and the best practices for the internet. As an SEO I am frequently asked, “How can I get my site to rank?” The fact of the matter […]

Understanding Open Graph Protocol

I have been asked several times recently about "what is an Open Graph?" and "How do I use it?" Not having a clear answer, I decided to educate myself so I could share the knowledge. The Open Graph protocol is widely implemented by Google and Facebook and in use on large websites such as IMDb, […]

GoogleBot Now Indexing JavaScript, AJAX & CSS

Improving the way that GoogleBot parses and interprets content on the web has always been integral to the Google mandate. It now seems that GoogleBot has reverently been bestowed the ability to parse JavaScript, AJAX and Cascading Style Sheets. In the past developers avoided the use of JavaScript to deliver content or links to content […]

Don’t drink the link bait..

Thanks to the recent (April/March) Google updates, ‘tread lightly’ has never been better advice to anyone in the SEO industry. Between extra offers in my inbox to ‘exchange links’, ‘sell links’, ‘purchase links’, that all seem to be coming from GMail accounts, and reports of simple Java-script causing pages to drop from Google’s index, I’m […]