Marketing News & Consulting
Anyone who has used Google for any length of time is probably familiar with using the "+" operator in search queries in order to refine their results. This "+" older operator has been around for many years and is widely used by many searchers. It seems that overnight, Google has decided to remove this functionality […]
When Google+ reared its neonatal head from the nether regions of mother Google, everyone danced around like a new dad on 18 cups of coffee. There was excitement, wonder, curiosity and just a little bit of fear for what was to come. And, just as every new father predicts their child will be a physicist […]
There seems to be a lot of confusion amongst newbie bloggers over the definition and use of trackbacks, pingbacks and how they can be used for SEO. If you have done any blogging before and have comments enabled, you probably realized very quickly that the amount of spam that comes from the comments of your […]
With all the changes going on with Facebook right now one might get lost in some of the finer points, like … oh … that their Privacy page is incredibly misleading and that your posts aren’t going out the way you may mean for them to. Ordinarily I prescribe to the user being responsible for […]
Anyone who has spent time researching any information on the internet is inevitably faced with the question of whether or no they can trust the source of the information they are reading. Recently, Google announced its support of Google Author Profiles which are verified author profile accounts that insert pictures that appear next to your […]
I visit many websites every week. From small single person operations and startup businesses, to multi-national conglomerates. Sometimes the most difficult things to explain to clients are that good rankings do not necessarily equal good conversions. Clients often get confused by this point. One thing I always ask myself and try to get clients to […]
Google announced on August 31st, that they would be implementing a fundamental change to the way that Google categorizes link data in Webmaster Tools. Google’s Webmaster Tools lists links coming to your site into two separate categories internal and external. Google stated that: "Today’s update won’t change your total number of links, but will hopefully […]
Beanstalk’s Kyle Krenbrink wrote an invaluable article on the canonical tag that’s been published to our site today. The article discussed what it is and, more importantly, how you can use it. It includes links to resources as well as a video of Matt Cutts explaining it from Google’s perspective. You’ll find the article on […]
Since the Panda updates from Google earlier this year, duplicate content has become an issue that no website owner can afford to overlook. While the update was designed specifically to target low value sites, content farms and scraped content, its paramount imperative was to reduce the amount of duplicate content that resulted in mass amounts […]