Marketing News & Consulting
DISCLAIMER: This post is written as a live blog from Mozcon. There may be typos and grammar to make my high school English teachers weep. Please excuse those … it’s a fast=paced conference with back-to-back sessions and no time for proofing or even proper writing. Taking the stage after lunch is Courtney Seiter of Buffer […]
Twitter has been looking for ways to increase their revenue and yours as well. Just like Facebook, Twitter has added auto play to their feed allowing videos to automatically play as you scroll. For advertising cost Twitter will count the video as viewed after 3 seconds of play time. Could this end up costing the […]
If you’re an in-house social media marketer your mobile phone is always holstered by your side. Like a Cowboy in an urban Jungle you always want to be thew first to draw your camera but you also want to create the best pictures. Here are 5 of the top Mobile apps to help you create […]
The Rise of the Emojis. Creative emoji use is on the rise and it’s proving to have positive effects on social crowds. Emojies help create emotion around a particular post but also help provide solid engagement on posts. More people seem to engage with posts if an emoji is added to it. Why not create […]
It felt like yesterday when you could start a page and reach a nation on Facebook. Well that is now old news and probably better for the long run for more of a healthier social platform. Facebook has changed the algorithm to place your friends first. Making a lot of page owners feel lost in […]
Activism is about being heard. Here is a checklist of digital marketing tips to help your voice be heard. Blog Get yourself a blog make sure your get educational content out there and help others understand what your activism is about and why you are actively trying to make a difference. Activism is about community […]
Today companies are doing the craziest things to help get there content viral. The truth is it doesn’t take a kings fortune and pretty detail to catch the attention of a mass audience. According to Kevin Allocca from YouTube there are three things that help with that. Tastemakers, Communities and unexpectedness are direct players in […]
If you aren’t adapting your marketing platforms to reach the next gen then your brand just might fade with the old. Some of the platforms out there have the ability to help you bridge your brand to the next generation. Platforms such as Tumblr, Facebook groups and Google+ communities are social items that should be […]
About an hour ago (it will be by the time I post this) it was announced that Facebook has acquired Oculus VR, makers of the Oculus Rift virtual headset for roughly 2 billion in cash and stocks. If you review the products that Facebook has purchased/acquired recently you’ll see a very consistent logic in going […]
