The Week In Search & Social Ending July 3, 2020
The week in search and social involved changes to SERP layouts, changes to both Google and Bing search docs, changes in how Facebook ranks articles, and more.
PPC / SEM
AdWords.
Using Google Optimize To Insert Keywords Onto Landing Pages
I don’t know about you but I hate having custom landing pages for each SKAG (Single Keyword Ad Group). The logic behind SKAGs is spot-on, if people search for a query – that’s the terminology they are comfortable with and it’s your job to cater to that, not try to change it. The reason for […]
Google Ads “Match” Changing Again
Well … Google’s at it again. They announced yesterday that they’re changing again what the word “match” means. Once upon a time you could bid on an exact match term like [blue tulips] and the crazy thing was … your ad would only show up if someone searched for … blue tulips It was a […]
Google Ads Adjusting Mobile App Exclusion – Again
It’s that time of year again … On August 1st of last year we reported a change in how one went about excluding mobile apps from display campaigns. Where we’d used a domain exclusion prior to that, suddenly that was being discontinued. Admittedly, the new system was superior for the average user but I couldn’t […]
The Week In Search & SEO: May 6th, 2019
It’s all Google this week: More information regarding Google’s recent reporting bug, some exciting additions to Google’s search results page along with new structured data, updates to GoogleBot, and more!
The Week In Search & SEO: April 19th, 2019
As usual, it was another big week in search. We saw layout changes, algo updates, deindexing bugs and a whole lot more.
The Week In Search & SEO: October 12, 2018
Not much to report on this week, though some tips on working with voice search and a useful new addition to Google Assistant are interesting reads.
The Week In Search & SEO: October 5, 2018
Well folks, it was yet another busy week in search and SEO (are you surprised). There were layout changes, algorithm updates, and so much more. Here are the top stories we were following this week.
