Marketing News & Consulting
AdWords.
Here’s what’s happened over the past 24 hours in search. If you know of stories not covered here in the last 24 hours please add them in the comments below. Google Defines Crawl Budget Google’s Gary Illyes took to the Webmaster Central Blog to outline exactly what crawl budget means, how it’s determines and how […]
When you’re looking to build a strong reach for your company’s website, it goes without saying that attracting high quality traffic is absolutely key. You want people that are looking for exactly the products, services, or information you’re offering – people that will potentially become loyal customers. Pay-per-click advertising represents a smart, potentially effective way […]
Today’s 5 Quick Tips are a special treat. They were written by David Szetela of FMB Media and tie in to our radio interview with him being on Friday November 25th, 2016 at http://cranberry.fm/shows/webcology. That was a great interview and with lots of useful information on optimizing your PPC for the holdiays and 2017. Now […]
Many of our readers will have heard by now that Microsoft has purchased LinkedIn for a whopping $26.2 billion in cash. Most deals I’ve seen recently with these types of values and by these types of tech companies tend to involve some level of cash but also equity. This unto itself is telling of the […]
Today’s post will be coverage of MobileMonkey’s Larry Kim’s webinar on Google’s announcements yesterday on changes to AdWords. He gave us a sneak-peek yesterday and there’s a lot going on so let’s get going. There are 5 key changes. He begins by noting that desktop clicks are being stolen by mobile clicks. Desktop is in […]
DISCLAIMER: This post is written as a live blog from Conversion Conference. There may be typos and grammar to make my high school English teachers weep. Please excuse those … it’s a fast-paced conference with back-to-back sessions and no time for proofing or even proper writing. Full coverage of the event can be found here. […]
Google has confirmed that the layout of the search results is making a dramatic shift. Paid search results on the right are disappearing and a fourth ad is being placed above the search results for commercial queries. The only exception to this is PLA (Product Listing Ads) which will continue to appear on the right-hand side. […]
Earlier today two new structured snippets appeared in the AdWords interface, one for Black Friday and the other for Cyber Monday. Before we discuss this, here’s where you’ll find them (you can access these at the account level, campaign level or ad group level): Click “Ad Extensions” Choose “Structured Snippet Extensions” from the drop-down Click […]
DISCLAIMER: This post is written as a live blog from Mozcon. There may be typos and grammar to make my high school English teachers weep. Please excuse those … it’s a fast=paced conference with back-to-back sessions and no time for proofing or even proper writing. Stephanie Wallace up next to chat PPC and SEO together. […]
