Wonder Why Your Content Strategy Lacks?

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I was very pleased to read Guillaume Bouchard feels very similar about content marketing as I do. In his article written in Search Engine Watch he describes 6 reasons many content marketing strategies don’t work.

Ego-centric content marketing is more than common in this industry. It pains me when I see companies with grand opportunities lose potential ROI to bland, ego driven and unsharable content. I think Guillaume hits it on the nose.

In the new world of link-building content marketing is one of the most needed tools in the toolbox. I encourage any company needing an insight to their content strategies read this article.

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