Social Media and The Art of Communication

Social media is your direct line of communication with the public. How we voice or thoughts in written form can make or break a relationship with whom we are communicating. Since we have no form of physical reference to make our emotional response, writing can be tough when trying to relate our thoughts. nonverbal communication is a skill that is used by many professionals when trying to predict potential outcomes in human reaction. In fact, nonverbal communication has been used to identify terrorist threats by decoding personalities on the internet. This method is used to determine potential threats in the matrix as a preventative measure of serious issues coming to pass. A focus on educating ourselves with online nonverbal communication may be the key to a better virtual world.

The social dynamic on any platform is not so different than the conversation you would bring up at the dinner table or communicate at a formal convention. Manners is what it boils down to, but at the same time every conversation needs to feel as if there is chemistry involved. Our minds subconsciously take subtle cues from who we are communicating with such as brow movement, blinking, pupil dilation and tone. We interpret internet communication the same way but without the physical analysis, that is unless you’re on visual hangout or Skype video conversation. I’ve seen many arguments started over misunderstanding the tone in a text message that could have been prevented.

Many media companies have seen this trend rise and with sometimes unfortunate events like suicide or death. Since this surge of misinterpreted information leading to unfortunate events social media platforms thought that adding emoticons would help with communicating an emotion with the text sent. Sadly enough, emoticons don’t cut it when trying to replicate a true emotion in a written conversation. If this is the case, how do we manage our communications so they don’t accidentally afflict anyone from a misunderstanding?

In social media we aren’t just targeting one particular audience we are communicating with a multitude of different personalities. Because of this we can’t cater our topics to one specific group, but have to place an emphasis on how we translate a message. The next big challenge would be how we correctly return communication based on what we perceive the information as.

A really good window into understanding this behavior is an article on a site called, “Skills You Need”. They give short but effective examples of categories of common communication barriers. Understanding how to apply written tone to insinuate our voice is a learned skill but is becoming more of an important daily skill when writing for social media. A fun simple reference to send you with would be from Julie Wildhabar from, “Quick and Dirty Tips”; The more we communicate via digital format we have to reformat the way we think and engage with people. Understanding communication barriers as well as applying tone to written word are all part of the nonverbal communication that can be used to how we can successfully engage with others on a digital scale.”

From digital marketing, content creation, social media as well as our own personal digital communication we will more likely to head toward learning these skills and focusing on written form as more of our social engagements occur on the internet.

Comments are closed.