The Penguin Has Landed

The Penguin Update launch

Last Week at Search Engine Marketing Expo East, Google’s Webmaster Trends Analyst and Search Quality Engineer Gary Illyes stated the latest update should drop some this week. After almost a year since the last update, the refresh could give websites having a Penguin penalty a bit of bump if they’ve cleaned out their bad links.

From Gary’s comments at SMX, Penguin 3.0 is a major re-write of the algorithm, aimed at de-ranking sites with participate in link schemes, and with this re-write we may see more frequent Penguin refreshes. If you’re a SEO or webmaster and have any penguin sightings let us know!

This update comes hot on the heels of a new Panda update, which started a slow rollout at the end of September, so webmasters and SEOs should expect to see the ripples from Googles latest refreshes in the near future.

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