Google Local & Organic Optimization

Most of us are now aware of the impact of Google Places on local search results.  The impacts spans both the ability to rank highly and the clickthrough rates you can achieve when you get there.  I’ve just completed my first article for Search Engine Watch as part one in this series.

The series on Google Places and organic optimization will span three parts.  This first part introduces the reader to Google Places and the principles behind setting up your places page properly.  Parts two and three will advance on this covering optimization and the results of some tests and observations we’ve made.

I invite you to read the article on the search Engine Watch website at  And if you feel inclined to Tweet it, Facebook it or otherwise share it – well that would be great too. 🙂  Enjoy.

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