Mozcon 2015: Adrian Vender

DISCLAIMER: This post is written as a live blog from Mozcon. There may be typos and grammar to make my high school English teachers weep. Please excuse those … it’s a fast=paced conference with back-to-back sessions and no time for proofing or even proper writing.

And now we’ve got Adrian Vender chatting about interactions and tracking behaviors with tag manager.

Content Reporting is hard.  What about ..

Event tracking?
Conversion influence?
Finding reports?

So first make sure you know what to track and then what you need to see.  So let’s get technical …

Google Tag Manager Terms

Tags – what should fire
Triggers – when should tags fire
Variables – variables used within tags and triggers

Setting Up A Tag

  1. Choose and configure a tag
  2. Set up triggers – when do you want it to fire.  Certain pages, certain forms, clicks an element (Buy Now button, etc?)
    Tip  Chrome Developer Tools can help isolate possible triggers.
    Analytics Academy has great fundamentals.
    Simo Ahava is crazy smart on the subject.  Read his blog.

You Can

  1. Track scrolling content.  You can track whether people scroll so you can see how much content people are actually reading.
  2. Track outbound link clicks.
  3. You can track video views including both YouTube and Vimeo.

Quick Tips

Use shortcuts and dashboards in Analytics whenever you create an ideal or handy report.

Setup segments.  As someone who uses them myself, he’s spot on here.  Segments are brilliant and under-used.

Note: Follow Adrian on Twitter – his session was brilliant and his advice great.


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