Marketing News & Consulting
How do you feel about the US ‘owning’ .COM (and .cc, .net, .name, .org, and .tv) regardless of the international needs of the internet? Well the U.S. government feels pretty good about it and is exercising a controversial level of control over these TLDs by squeezing the US based VeriSign. The logic is: if the […]
Today I saw the start of a graphical ad campaign by DuckDuckGo aimed at explaining how search personalization creates a ‘bubble’ that traps your search ability. Here is the link to the ad-site if you want to give your brain a wash. Mark Zuckerberg has been quoted as saying, “a squirrel dying in your front […]
Following up on my previous blog post from Monday where I recapped the launch and implementation of the Google Algorithm update affectionately known as "Panda." First released in February of 2011, Panda has been through several iterations and has a profound effect the quality of search results, webspam and SEO. Google confirmed on February 27th […]
It has been just over one year since the Panda Algorithm produced a prolific amount of pandemonium across the World Wide Web. I came across this great infographic posted on Search Engine Land created in conjunction with BlueGlass SEO detailing how Panda works, what it impacted and the stages of the updates implemented from Panda […]
Evergreen content is the process of writing content that is effective is continually driving traffic to your website over a long period of time. The content is capable of standing on its own with little or even no updating. Historical content is a good example of evergreen content. Content written about the presidency of Bill […]
Recently Google+ made it a lot easier for content authors to indicate the sites they publish to. Here’s a short clip showing that new easier process: [jwplayer mediaid=”3346″] So that’s now told Google+ that you are an author for the sites you’ve listed. It also adds a backlink on your Google+ Profile page back to […]
Following closely on the recent SOPA, PIPA and ACTA debates, an Indian court has ordered 21 technology companies, including Google and Facebook, to remove content it has deemed offensive. The Indian branched of both companies have complied with the rulings and have been asked to remove certain pages deemed to be religiously, socially or otherwise […]
A new study posted on the Medical Daily website, reveals that the need to check social accounts such as Twitter, Facebook or even email for updates may be even more tempting than using alcohol or cigarettes. In a study led by Asst. Prof. Wilhelm Hofmann of the University of the Chicago Booth School of Business, […]
This is the last in our series of "Which Social Sites Do I Use?" In Part 3, we discussed how to link your social sites together to maximize their effectiveness. In this last installment we will cover some commonly used terminology to help get started in the world of social media. Twitter Tweets/RT & Mentions: […]