Marketing News & Consulting
When Google+ reared its neonatal head from the nether regions of mother Google, everyone danced around like a new dad on 18 cups of coffee. There was excitement, wonder, curiosity and just a little bit of fear for what was to come. And, just as every new father predicts their child will be a physicist […]
There seems to be a lot of confusion amongst newbie bloggers over the definition and use of trackbacks, pingbacks and how they can be used for SEO. If you have done any blogging before and have comments enabled, you probably realized very quickly that the amount of spam that comes from the comments of your […]
With all the changes going on with Facebook right now one might get lost in some of the finer points, like … oh … that their Privacy page is incredibly misleading and that your posts aren’t going out the way you may mean for them to. Ordinarily I prescribe to the user being responsible for […]
Most of us engage in social media everyday and a huge percentage of us are devout FaceBook users. You have probably noticed several particularly large sweeping changes over the last few weeks since the launch of Google+. Now that Google has completed beta testing and opened their new social platform to the public, many more […]
I *was* working on another story when I saw this on the Google search page: We had talked about sneaky ways to get into Google+ in previous posts like this one: Google+ Free For All However this time Google actually wants users to flood on in without any invites, they are ready for it now, […]
Anyone who has spent time researching any information on the internet is inevitably faced with the question of whether or no they can trust the source of the information they are reading. Recently, Google announced its support of Google Author Profiles which are verified author profile accounts that insert pictures that appear next to your […]
Back at SES Toronto I had the pleasure of sitting on a panel with Thom Craver, Garry Przyklenk, and Terry Van Horne with Jonathan Allen moderating; chatting and answering questions about the Panda update. After that session Jonathan interviewed us about some of the key points. It’s a great 6 minutes with a large number […]
I visit many websites every week. From small single person operations and startup businesses, to multi-national conglomerates. Sometimes the most difficult things to explain to clients are that good rankings do not necessarily equal good conversions. Clients often get confused by this point. One thing I always ask myself and try to get clients to […]
Typically there’s always been limits on what could be sold online. While not impossible, selling art online is difficult because it’s is challenging to engage your customer with a small ‘preview’ of the art, and anything larger than a thumbnail might get stolen/resold by unsavory types. But what happens when your customers aren’t online, and […]