Marketing News & Consulting
We are all guilty of it at one time; creating an insecure password. There is a myriad of excuses that we make to justify our password infractions (can’t think of one, can’t remember it if it’s too complicated…etc.). With the ever present threats from hackers and from information piracy, we all need to do do […]
In my last article titled, “Keyword Research Basics for SEO” I discussed keyword research and the basics of keyword selection. Of course – you can’t solidify your targets until you understand what you’re up against. All the keyword research in the world won’t help you rank for the keyword phrase “windows” in 6 months with […]
Google’s latest update is known among SEO’s lovingly as the “Mayday update”. The update ended about a week ago and as with any update, there are winners and there are losers. We known that the update was algorithmic and not index-based. Basically, it has to do with the rankings of your site not the pages […]
I’ve said it before and I’ll say it again … there is no more important step in the SEO process than keyword research. One could make a compelling argument for link building or for architecture or for copywriting but at the end of the day – ranking highly for keywords that either don’t convert or […]
In Part 1 we broke down for you why it is just good business for a business to have a blog. Now that you’ve decided that having one is beneficial to your company, Part 2 explores what type of blog will benefit you the most. Now that you know how blogs can benefit your site, […]
I’ve got two topics to cover today – Google’s keyword tool and Google’s personalized results. Let’s start with their keyword tool … Google’s Keyword Tool (and my problems with it) Today I’m not going to focus on the common question, “Is the data accurate?” It’s a good question but one which is likely, “Yes if […]
Welcome to part three of this three part series on SEO tools and resources. In the last two articles we discussed the variety of Firefox extensions used for SEO as well as an assortment of other free or affordable SEO tools. In this article we’ll discuss some of the resources you’ll want to access on […]
Every SEO uses different tools and resources. Some tools are paid, some are free and some are internally developed tools that we use for ourselves and our clients – but we all use them. Very often I get asked what tools people should use if they’re looking to optimize their own sites and what resources […]
Welcome to part two of this three part series on SEO tools and resources. In the last article we discussed the variety of Firefox extensions used for SEO. In this article we’ll discuss some of the free and affordable tools you can use to better your organic optimization efforts. To make sure that when I […]