We All Hate Link Building

Go ahead, admit it. When you wake up – if one of your major tasks for the day is link building you’re likely to hit the Snooze button, pull the covers over your head and procrastinate for just a few more minutes. We all know it’s important – but I don’t think it’s anyone’s favorite […]

Twitter Hack & Net Neutrality

Today Jim Hedger and I hosted Webcology on WebmasterRadio.fm. Every week we have a great time covering the latest happenings in the search engine and search marketing world but today, rather than amicably discussing the issues – we battled it out over Net Neutrality. Net Neutrality is a subject that both Jim and I have […]

How To Write For Search Engines

SEO (Search Engine Optimization) writing, as a distinct style, was born in the Internet era and has matured before our very eyes in a relatively short span of time. Although it is evolving and maturing still, and will continuously do so, we can define some of the tried and tested steps of content optimization to […]

Who needs a mobile website?

I’ve refrained from joining the plethora of mobile web users so far due to the fact that I’ve never wanted to surf the web on a squished cell phone screen at near dial-up speeds, but online hand held devices are becoming larger and more user friendly all the time with bigger displays, better software, and […]

A Polite SEO Test

I’m going to be honest, in playing with some Firefox extensions for an article I’m writing on, well, Firefox extensions I clicked a link to the search results for “seo” and discovered (to my surprise) that “polite seo” is actually a searched phrase. Now, I don’t know if I’m polite by the standards of the […]

Early Christmas For Bing

Well it appears that it’s Christmas in June Bing. For the second consecutive week it has “stolen” marketshare from the other two major engines. comScore reports that Bing is now at 12.1% market share which is up from the 11.3% they were at last week which was up again from the 9.1% Microsoft had prior […]

Copywriting For Conversions, Part 1 – Stats

In the next three articles in our series on Using Copywriting for Better SEO and Marketing we will look at how content increases conversions. Each article will focus on a different aspect of improving conversion: stats, content creation, and testing new content. This first article covers the basics of stats and analytics. SEO has a […]