Marketing News & Consulting
It has been recently announced that Yahoo! has or is about to acquire Flickr, an online photo sharing company with over 250,000 members who, judging from their blog, are very loyal. While not confirmed, rumor has it that the deal was/is for $30 million. When asked about the deal Yahoo! searches’ Jeremy Zawodny wrote: “Flickr […]
Yesterday Google announced that it has agreed to purchase web analytics software company Urchin. While it’s a bit too early for this to have caused a stir, it’s undoubtedly coming with predictions and pontifications as to what this move means. The biggest concern that seems to be brewing (still early though) in the forums over […]
It’s no SEO secret that inbound links to your site are an important part of any complete search engine positioning strategy. You’ve undoubtedly received numerous emails touting the benefits of exchanging links with other websites. Provided that the sites are related, reciprocal linking can definitely help you in your quest for higher rankings however, establishing […]
On March 21, 2005 AskJeeves announced their purchase by IAC/InterActiveCorp (Nasdaq: IACI) for $1.85 billion. The addition of the vast number of services offered by IAC/InterActiveCorp AskJeeves could well become a more significant contender in the search engine arena. This already excellent and relevant engine stands poised to take a much bigger piece of the […]
The quest for higher search engine positioning on the natural search engines is generally the quest to increase revenue from a product or service. It is not the rankings themselves that hold any special value; it is the visitors that they bring and the resulting increase in business. It is for this reason that the […]
Welcome to step seven in this ten part SEO series. The ten parts of the SEO process we will be covering are: Keyword Research & Selection Competition Analysis Site Structure Content Optimization Link Building Social Media PPC Statistics Analysis Conversion Optimization Keeping It Up The Three PPC Environments Before we launch into the tactics that […]
Welcome to the March 16, 2005 edition of “Climbing The Beanstalk”, the bi-weekly newsletter on search engines and search engine positioning from Beanstalk. The formatting of the newsletter is changing with this edition. We have had many requests to sources, resources, and places to find additional information on the points noted on our site and […]
Notice: There is an updated version of this 2005 article located here. There is perhaps no more level playing field in business than the Internet. It is this fact that has created millionaires from paupers. The amount of money that can be made depends of course on your industry and your products and/or services but to […]
So you have a beautiful website that you paid a pretty penny for and you are completely happy with it … except no one can find it. Many web designers do not understand search engine positioning, so when they design your website little or no thought is given to the elements of design that may […]