Marketing News & Consulting
FINALLY! Google has removed from their homepage the infamous “number of indexed” pages count. Perhaps now the major search engines can all move on to focus on what’s important … relevancy. Really, do you care if there’s 187 trillion pages index if the results are lack-luster at best? Personally I’d rather use an engine with […]
Robert X. Cringely is a long-time observer of the web and a pundit who regularly churns up controversy with his articles. From speculation on Apple’s decision to switch to Intel to power it’s next generation PC’s (pun intended), to this week’s article regarding the algorithm that dances behind Google’s AdWords system, Mr. Cringely is always […]
Welcome to the September 26, 2005 edition of “Climbing The Beanstalk”, the monthly newsletter on search engines and search engine positioning from Beanstalk. The past month has provided for some interesting times in the search engine world with a lot of news coming out of Google especially so let’s just get straight to it … […]
Welcome to the August 30, 2005 edition of “Climbing The Beanstalk”, the bi-weekly newsletter on search engines and search engine positioning from Beanstalk. The past couple weeks have provided for some interesting changes in the search engine world. Yahoo! and MSN announced plans to launch their advertising systems to compete with Google AdWords and AdSense […]
In a recent article by BusinessWeek they discuss Google and the recent moves they’ve been making into other sectors. While many of these moves seem highly related to attracting more visitors to Google.com, some of the decisions are either clouded in mystery or are leaving analysts (and at least this one SEO) scratching their heads. […]
Once you have optimized the onsite factors from part one of this series it’s time to launch into the external factors. External SEO factors generally refer to the internal links to your, and your competitor’s, website. Analyzing the links to your competitors is not a simple matter of running a link:www.competitorsdomain.com on Google and rushing […]
Analyzing your competition should be the second step taken during the SEO process (right after and sometimes even during keyword selection). Looking at what and how your competition have positioned their website where you want yours to be placed will lend great insight into how to get yours there. The above statement should not be […]
comScore Media Metrix today released its monthly qSearch analysis of activity across competitive search engines. In July 2005, Google maintained its market share lead in the U.S. search market with 36.5 percent of all the searches submitted, followed by Yahoo! at 30.5 percent and MSN at 15.5 percent. Some interesting additional factors they found were: […]
Google today announced that it has filed a registration statement with the Securities and Exchange Commission for a proposed public offering by the company of 14,159,265 shares of Class A common stock. What does this mean to SEO’s, PPC manager, and webmasters (especially those who are part of the AdWords or AdSense programs)? Basically it […]