Yes, Your Company Really Does Need A Blog

The term has become so common that most people don’t know that “blog” is a condensed version of “weblog.” It is not a new form of communication, by any means. People...

How to Write Engaging Blogs People Want to Read 

Thomas Edison famously remarked that genius was “1% inspiration, 99% perspiration.” For bloggers this means that if you put your effort into it, you can create a blog...

How To Write For Search Engines

SEO (Search Engine Optimization) writing, as a distinct style, was born in the Internet era and has matured before our very eyes in a relatively short span of time. Although...

Writing For Conversions: Part 3- Testing New Content

Our exploration of utilizing content to increase conversion rates began with analyzing statistics to uncover opportunities for improvement, followed by how to create and implement...

Copywriting For Conversions, Part 1 – Stats

In the next three articles in our series on Using Copywriting for Better SEO and Marketing we will look at how content increases conversions. Each article will focus on a...
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