Mathew Brown

Mozcon 2015: Matthew Brown

DISCLAIMER: This post is written as a live blog from Mozcon.  There may be typos and grammer to make my high school English teachers weep.  Please excuse those … it’s...
Kristina Halverson

Mozcon 2015: Kristina Halvorson

DISCLAIMER: This post is written as a live blog from Mozcon. There may be typos and grammar to make my high school English teachers weep. Please excuse those … it’s...

Mozcon 2015: Dana DiTomaso Too

Dana DiTomaso – kickpoint.ca Do you have control over a companies brand? Everything from the hold music on the phone to a social profile to the website etc. affects...

Top Nine Ways to Enrich Your Business Blog in 2012

So you want to inform the people in your targeted market about your industry and increase traffic to your website by adding a blog. You already know that this is a great way...

SEO for Blogs – A Starter

In a perfect world, your well-written, useful and refreshingly original blog would rank well in search engine results just because it’s good. But that’s not reality. Great...

Yes, Your Company Really Does Need A Blog

The term has become so common that most people don’t know that “blog” is a condensed version of “weblog.” It is not a new form of communication, by any means. People...

How to Write Engaging Blogs People Want to Read 

Thomas Edison famously remarked that genius was “1% inspiration, 99% perspiration.” For bloggers this means that if you put your effort into it, you can create a blog...

How To Write For Search Engines

SEO (Search Engine Optimization) writing, as a distinct style, was born in the Internet era and has matured before our very eyes in a relatively short span of time. Although...

Writing For Conversions: Part 3- Testing New Content

Our exploration of utilizing content to increase conversion rates began with analyzing statistics to uncover opportunities for improvement, followed by how to create and implement...
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