Today In SEO & Search News: March 14, 2017

Today In SEO & Search News: March 14, 2017

Missed the top stories in the SEO and search realm over the past 24 hours?  Well fear not as we’ve collected the top stories and we’re putting them right here for your easy digestion. So lets get to what’s happened since yesterday’s post:

What Do Searchers REALLY Do?

Distribution of US searches across 10 web properties.Rand Fishkin over at Moz (for the one of you who might not know) compiled and wrote an awesome post filled with 23 remarkable statistics about searchers.  Some of them are really mind-blowing.  For example, did you know that only 15% of searchers performed one or more searches per day or the percentage fo searches done on each property (well – that got answered in the image above).  A great read.

How To Use Google Assistant
With the assistant coming to all Android 6.0+ phones the Godfather of SEO Mr. Danny Sullivan decided it was high time to write up a tutorial on how the heck to use it for Search Engine Land. If you’re not familiar with the Assistant it’s required reading. Danny discusses some of the limitations and some of the intents of the system. While not perfect this is early-evolution technology and getting a handle on how to deal with it today will help you market to the future. Did I say required reading yet?

Yext Files $100 Million IPO
Greg Sterling over at Search Engine Land covered the long-awaited $100 million IPO by Yext and they just filed their S-1 Form with the SEC so we’re there.  Yext is basically a local search presence management company that helps manage and synchronize local search listings across multiple properties.  It’s definitely an interesting move in the industry and my fingers are crossed for investors as there are a lot of players in the game now and Moz is making some aggressive moves.

Fred Update Hits Low-Value Content Sites
While Google hasn’t commented yet Barry Schwartz did some analysis of the impact of the Fred update and who got it.  Not surprisingly , Fred it seems went after low-value content. A lot of the content that got negatively hit appears to be that which was filled with content designed just for rankings.  Was Fred a new AI unleashed on the world? You heard it here first – I’m betting it was.  You’ll definitely want to read the full story from Barry.

Google Approaching 80% Of All Search Revenue
Ginny Marvin over on Search Engine Land covered estimates by eMarketer that thanks to mobile Google gets 77.8% of all US search revenue and that number is expected to grown in 2017 to 80%.  In 2017 the total spend on search ads is expected to hit $36.69 billion and grow to $45.63 billion by 2019.  And remember … Google will be getting 80% of that.

Updated Search Quality Guidelines
The new Google Search Quality Guidelines are out.  I haven’t had a chance to read them yet (they were just published today) but it’s a read I’m looking forward to and was discussed by Matt Southern over on Search Engine Journal.  From what I understand that far, the big differences between these guidelines and the ones I covered last year focuses on fake news and detecting signals around it as well as offensive content.  I am planning on covering the new guidelines after fully reading them over the weekend (they’re 160 pages) and will publish it here on the Beanstalk blog when done.

Google Makes It Easier To Send And Receive Money
Covered on CNBC was a very interesting story about Facebook Shares sliding on the news that Google announced in a blog post that they’re makign it easier to send and request money as email attachments whether you use gMail or not. While the slight drop in share value is noteworthy it’s the announcement and direction it signals that is most interesting to me.  Back in 2011 I wrote an article, “Why Would Google Become A Bank“.  They’ve officially been a bank since 2007 but this definitely signals their interest in the area of transactions and let’s just imagine the data that would give them.  I expect we’ll be seeing some additional moves in this area in the very near future.

And that’s all we’ve got for you today. Looking forward to seeing what tomorrow brings.

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