Nothing says “heading into the weekend” like making sure you didn’t miss anything from the week before. For those us us that would like to pretend we won’t be working all weekend here’s what’s happened over the last day-and-a-bit since our last recap.
In our last update we talked about the support Google had added to Google Data Studio for Search Console information. Well today they’re taking it one step further with beefed-up MCC integration so managers of multiple AdWords accounts can now create reports for multiple clients far more easily. They’re really putting some effort into the Data Studio right now – it seems Google wants us to have our data and read it too.
How Google’s AdWords Bids Impact Competitors
Ginny Marvin over on Search Engine Land wrote a very interesting piece based on a report from The Wall Street Journal and supplemented with an analysis from SEMruch on the impact that Google’s bids have on competitors. Google has claimed it’s not a conflict nor does it increase pricing as “advertisers are charged as if they weren’t bidding” but as Ginny puts it, “… advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all.”
Differences In Ranking An Ecommerce Site
Searchmetrics has published a ranking signals breakdown specific to ecommerce sites. There’s some very interesting and curious data in it and it’s highly recommended reading. For example, did you know that high ranking ecommerce sites tend to have less social signals and far more internal links than their non-ecommerce counterparts. And that’s just the beginning …
Bing has added some new reporting features for those who manage multiple accounts. Comparing data ranges, using segments and some shiney new interfaces are awaiting you on your next login. Read the full announcement for all the details
Andrew Hutchison over at Social Media Today wrote about the cool discovery that Facebook is now supporting animated gifs in ads. Andrew ran a test and indeed it was working so we ran our own and here’s what we got:
You’ll probably want to be a bit less annoying about it in your ads but I have no doubt you’re about to see a lot more cats on Facebook.
Virtual Reality Support Now On Chrome
Tom Brant over at PCmag reported on an announcement by Google that their Chrome browser now supports the WebVR virtual reality platform. This enables users to experience 360-degree photos, videos and other content that was originally created for VR headsets. As Tom points out, this makes the technology far more accessible. Interestingly I think this will help VR sales and expansion by increasing the content available.
And that was the day. There’s been a lot going on this week in the advertising space. What will next week bring?