To use Google Tag Manager set up the “Tag” then set up a “Trigger” and go from there! You can then begin to track things like content scrolling, you may also do Youtube and Vimeo tracking and track URL fragments etc.
So, how do you use all this data that you collect?
For starters you need to understand Google Analytics event reporting, this will help you fully utilize Google Tag Manager. When you are working in Google Analytics it’s a great idea to set up and use shortcuts and dashboards, you can also connect content interaction to conversion using custom segments. Segmentation in Google Analytics is one of the most powerful tools in Google Analytics. Use it:)
We need to be better analytics in general, it’s not easy to go through all the data in depth but it’s worth it:) Know your tools, customize them, use the tricks and shortcuts that you have put in place from your previous work, this will make it easier for you to use in future and streamline your analytics experience.