Videos and Gif now #AutoPlay on Twitter

auto playTwitter has been looking for ways to increase their revenue and yours as well. Just like Facebook, Twitter has added auto play to their feed allowing videos to automatically play as you scroll. For advertising cost Twitter will count the video as viewed after 3 seconds of play time. Could this end up costing the advertiser dollars at the end of the day?

Twitter believes that users tend to have better video recall with auto play. Because of this it will be more worth while for advertisers to use gif or auto pay.

I have to say for myself that auto play always grabs my attention and prefer to glance at some of the videos before I commit to watching it

 

Thanks Ben Fielder for the auto play tip

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