Do You Need a CMS?

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As linkbuilding and SEO tactics evolve to match search engine algorithms we’ve seen a massive shift into content marketing, PR, social media and other marketing-based methods for getting in-bound links to our sites. Engaging your audience pulling them into your company’s message and engaging them in dialog is all fine and dandy, but how does your website (and webmaster) deal with a site that may need near constant updating.

According W3Tech about 62% of all websites they monitor are plain old static HTML websites, flat code that needs to edit manually, one page at a time. For some companies using their sites to layout product information and general info this, may be enough, but is it? Fresh content is probably the easiest way to pull your existing users back, and industry relevant, useful content is one of the best ways to bring new eyes to your website.

So if the majority of websites aren’t using a CMS it should be ok, right? Not really, if your content (even great content) isn’t fresh, chances are it’s not being looked at as much as could be, and if you’re putting out regular content updates on your regularly, you may not being doing it as efficiently as you could be.

Content Management Systems are probably the best (and often cheapest) way to keep your site structured managed so you can add articles, blog posts, client testimonials, and other relevant material to your site. Most times adding material is about as easy as using Microsoft Word, with need for contributor to mess around in HTML, updates to the site only requires changes to be published, with no need to call your webmaster at 4am because of a misplaced decimal point on a product page.

So do you need a content management system? If you’re part of the 62%, I’d say it’s a good move to switch. Next time we’ll look at the top platforms in the CMS arena and how they work.

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