I love Schema! Everything about schema is amazing and if you haven’t got your schema on then what the heck are you waiting for?
If you don’t know what Schema is let me explain a little. Schema markup is a method of code that categorizes and identifies important information on your site. Like geographic location, author, important persons, reviews and so much more. It clearly helps provide direct information about the content for the search engines including rich snippets on search. The one definite benefit for any web surfer is that it gives immediate detail making it easier if the person doing a search wants to click on your site or not.
I am big on content and influence marketing and feel that without Schema attached to your content it draws away from your efforts.
It would be a shame to not add schema since it’s a directly backed by all major search engines like Google, Yahoo and Bing. A great article that explains Schema is on Kissmetrics by Neil Patel. The benefits are endless and from the look of the comments very beneficial to the ones that spend the time to implement them.