Google Updates Local Search Algorithm

Google Places

Yesterday, SEO Roundtables Barry Schwartz reported that Google has launched an algorithm update targeted at local search. The aim of the update (as always) is to provide more accurate and relevant local results more closely tied to traditional ranking signals. It is suggested that the update will affect both the Google maps and standard web search results.

It is unknown at this point what percentage of search results will be affected with this update but Schwartz has speculated that the changes will be reasonably significant. It is too soon to tell if this update has hit the mark as many local search marketers are reporting the pendulum swing positioning of one extreme to the other, which often follows an algorithm update before settling somewhere in the middle.

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