Matt Cutts Talks About Ranking Content Without Links

In the latest Google Webmasters video, Google’s Matt Cutts addresses the question “How can content be ranked if there aren’t any links pointing to it?” Matt goes on to talk about how Google looks at the content of pages that don’t have any external links pointing to them; taking into consideration the frequency of keywords used on the page, the authority of the domain providing the content, and of course the uniqueness or rareness of the terminology used on the page.

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