I read a cool article this morning by Craig Sutton on Search Engine People. He compared old school link building to steroids. Short term gains yet destructive in the end. This article caught my attention being an organic athlete and a natural bodybuilder, in fact it was a similar analogy I thought of fresh into my career. Very similar to the bodybuilding industry we’ve had to rehabilitate past steroid users back into a natural state.
I admit it hasn’t been easy weaning big roid-linkers off of their need for instant gratification. At Beanstalk we’ve been very successful at doing so and it’s such an amazing feeling seeing a company back on the rise after going under. It takes a cooperation and hard work but the rewards are plenty. Thanks Craig for the fun read.