In the wake of controversy over tracking and data privacy concerns launched at some of the major search engine players, underdog search engine DuckDuckGo has come out with a beta version of their new design interface. The new design includes contextual features such as images, videos, a knowledge graph-esque information box, instant answers and more.
Since it’s anti tracking declaration DuckDuckGo has reported averaging nearly 5 million queries per day. Will it be the David to Google’s Goliath? As global awareness increases over programs such as PRISM, we could see companies like Google and Bing decline in search market share.