Google began its crackdown on international link networks. It began last month, landing its campaign in Poland then following into French web space slowly mining its way through the garbage. We fully recognize the repercussions some of these businesses have gone through since the North American release and we knew that eventually Google would set sail internationally too. The use of poor link building campaigns was always a strategy that stood on shaky ground and, no doubt, many companies that used this technique will suffer the same consequences as their American counterparts.
Could it be that organic SEOs will be receiving an early Christmas gift from Google? Late last year Google took away keyword data leaving SEOs and webmasters in the dark. Amit Singhal, head of search at Google hinted that they were possibly bringing keyword data back at the recent SMX West. If this information does come to fruition there will be a lot to be thankful for. Yet, not having keyword information has reformed the way we look and build search strategies. This withheld information forced many to research different forms of analytical data that have proven positive for gaining traffic and rankings. As web marketers I’m sure that the renewal of keyword data and new skills learned from the past year will prove to be more than productive in the SEO industry.
Has it really been twenty-five years of the World Wide Web? It most certainly has and it leaves many of us scratching our heads trying to figure out how time moved so fast. It was 1989 when Tim Berners-Lee first invented this online universe of information but no one really thought how quickly it would have evolved into how it is today. Already with the evolution of technology exceeding our expectations in the last few years we’ve found a closer connection to information at the flick of a switch. If this is twenty-five years of technical transformation then the next twenty-five will be even more inconceivable.