Book Details Details
Amazon Rating: 5 stars – 53 reviews
Availability: In Stock
Publisher: Entrepreneur House –
Published In: 2013
Beanstalk’s Review Of The Ultimate Guide To Link Building
When it comes to link building there are few more qualified to write a book on the subject than Eric Ward. And since Garrett French has helped build some interesting tools for finding link opportunities, I figured this is a good duo to chat both strategy and how to’s. When we received our latest stack of SEO books this was the first I opened. Glad I did.
The book overall gives the reader a great understanding of the basics (why links are important, how they’re counted, etc.) and evolves into details “how to’s: of some reasonably advanced strategies. what I appreciated most about the book was that as an advanced reader I found that I got as much out of how it forced me to rethink about some strategies as I did about areas I might not have tried yet. To give an idea, when I hit page 29 it hit me that by deploying a few other techniques to a strategy I was already using with a client I could get significantly more impact with very little added effort (relative of course). That tid-bit was so valuable that had that been all I got out of a 234 page read I’d have been happy.
Admittedly some of the information isn’t relevant to all sectors and some is actually out dated such as their mentioning of widgets as a good links tool which is pointed out specifically as a no-no by Matt Cutts in this video:
I’ve also seen myself this strategy cause a penalty. Of course, that’s the problem with books on SEO. By the time they’re published some of the information is out-dated. In this case however I found that the good by far outweighs the bad and this was the only glaring issue I had. They were even careful in their recommendation of directories.
The book covers the philosophy on how to build link profiles and goes further to discuss how to secure them using tools or, if that’s out of your budget, how to find them manually.
As with any SEO book I always recommend to keep reading elsewhere and post questions about what you read before getting going. That said, for beginners looking to understand link building or for advanced SEOs who might just want a refresher or a different way of looking at things, this book makes my highly recommended list. I’d give it a 4.5 stars out of 5.
You can find it on Amazon here.
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