The Ever-Changing Face of Google

New Gmail message screen
If you haven’t noticed it already, Google is making some sweeping changes to the look and feel of their Gmail service. Probably the next time you sign in to your Gmail account, you will receive a prompt informing you of the changes to the compose message interface.

Google has continued to implement a minimalist, streamlined interface across their properties. The new compose window is very reminiscent of a social chat window. The new window sits on top of the screen rather than opening up in a new window. Users can now compose a message without leaving their inbox and now have the ability to edit more than one message at a time.

This is an ongoing move by Google into a more ‘social’ source of revenue due to a failing business model that targeted click ads for revenue. It is also part of a larger rollout of sweeping changes being made to Google properties such as Gmail, Search, News and Google Docs (now called Drive) by integrating more of a consistent G+ social feel to them. It may also be an attempt to familiarize people to the G+ interface by bring the look and feel of the fledgling G+ platform to the user, in order to make the transition more seamless.

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