I had a friend working on the Flock browser team right until it lost momentum and became clear that it was too much, too soon…
Here we go again with a new ‘all-in-one’ web browser concept, this time from a very big name?
Microsoft owns Yahoo right? So if Yahoo is releasing a new browser + a suite of browser plugins for people who refuse to switch browsers, what’s going on?
Well apparently giving people the option to ‘choose’ MSN/Bing/Yahoo wasn’t working out so well. Now you can run a browser or a plugin that removes that annoying hassle of choosing who’s search services you are using.
Y’know how Firefox and Chrome allow you to sign-in to your browser letting you seamlessly move from one location to the next? Yeah Axis is going to break ground and re-invent the web by also doing that same thing.
Y’know how Google is showing you previews of the sites you’re considering visiting within the search results? Yep Axis will finally let you do that, again.
Is this even a new browser or just IE9 with some ‘fluff’ and Yahoo branding? Tonight we will get a chance to try it hands-on and find out, but for now we have a few videos we can watch over on Yahoo Video.
One of the points my Economics teacher used to hammer home is to view each promotion as the promoter relating to their target audience.
If you have a good product with a smart client base, you can sell your product by focusing on real traits and strengths. Just demonstrate the product and avoid all pointless elements that distract the consumer from your product information.
Enjoy those videos and the clever/unique symbolism that hasn’t been copied too many times since Apple used it in 1984. 🙂
Does this mean Bing/Yahoo rankings will be important?
Who ever said they weren’t important? Okay, well expert opinions aside, you should never burn the Bing bridge, especially not with cell phones that default to Bing and new versions of Windows that also default to Bing.
It’s never wise to put all your eggs in one basket, and this is true of search engine placement/rankings as well as eggs.
Even if Yahoo Axis only manages a week of public attention, that’s one week of people around the planet searching Bing for a change.
If you rank really well on Google, we’re not going to suggest you intentionally tank your rankings for a short-term gain on Bing. The cost of recovering from such a move would probably be far more than simply paying for some pay-per-click coverage via Microsoft’s AdCenter (Link removed – no longer available).
There’s already folks worried about ‘Yahoo’ impressions vs. Bing impressions and the following advice has been posted in the AdCenter help forum:
1) You are currently bidding on broad match only, add phrase and exact match to your bidding structure.
2) Look at keywords with low quality score and optimize for those specifically.
3) Install the MAI tool and check on expected traffic for adCenter, you can also see what average bids are for specific positions.
Only 7 Days Left!
Talk about old news? I mentioned this just 2 days ago?!
We still have 7 days left in our Beanstalk Minecraft Map Competition! Check it out and even if you’re not entering, please let others know it’s coming to a close and we need all submissions by the 31st!