New panda updates that target tag clouds and forum links? New paid adwords seems to be diminishing the quality of the free service? Landing page quality score improvements to be had with latest AdWords updates? What’s not changed over at Google this month?
Tag Clouds and Forum Links?
For some time now it’s been easy to add tag clouds to blogs and websites, most of them are even dynamically built so they reflect the ongoing topics of your pages, and the really clever ones make each keyword a link.
The result of all that effort leaves a typical tag cloud looks something like this:
.. and that’s a LOT of keywords + links for a crawler to ignore! Word from some of the worst hit sites seems to place a common factor on keyword clouds as the likely component that is now the target of this most recent Panda update over at Google. We’re a really aggressive source of content with a high level of trust, so I doubt one instance of using a tag cloud will tank our blog, but I did debate making the above example an image only.
Forum Links are Worth-Less?
One site that’s been taking a beating from Panda over and over again (eh! rocko!) is DaniWeb. They have been acting as a lightning rod during the storm of over 500 changes Google’s made this year alone to ranking algorithms. In a recent video post from the CEO and Founder of DaniWeb on WebProNews the topic of diminished return of value from forum posts begs for testing:
(Video removed – no longer available)
New AdWords Pro and Language improvements?
This is a topic we can’t just lump into a big multi-post and we know needs in-depth discussion. Many SEOs are discussing how the professional offerings from AdWords coincide with ‘improvements’ to the free service that have actually been viewed as setbacks by the users.
Right now we’re still working with the free version that all our clients are using, but I’d bet we’ll give the pro-service a trial by the years end and will have some input on how valuable we think the upgrade is. I doubt we’ll extract enough value to cover the monthly fees Google is currently asking for, but we would have to try it and see to be sure.
The recentlymeans that targeted ads are improving the quality score of landing pages. This could be a bit of a change depending on where your competition is based. If you are a local US market you probably won’t see much if any competition change, but if you’re an international your customers for other countries could be looking at a fresh set of SERPs. As a result, SEOs, and people watching their stats closely would do well to note this factor.
Expect to hear more about these changes, and really any changes that effect SEO in a way that matters. It’s one thing to mention things as they happen it’s another situation entirely to have tested these things first hand and have intimate experience to share. Soon!