After being away for a few days on a mini vacation, I thought I would touch base on what has been making news since my last post. It seems Google is still dominating the news in several instances.
It was announced this week by StatsCounter that for the first time Google’s internet browser Chrome has risen to a 20.7% share of all browser usage in the market. Since 2009, Chrome has gone from only 2.8% share to become a major contender in the internet browser market.
In the same time, Microsoft’s Internet Explorer dropped from an 59% down to 44%, while Firefox only dropped marginally from 30% to 28%. It should be noted however that StatsCounter tracks totally surfing and not the total number of users in their stats. What this means is that it is the internet "power" elite that seem to be driving Chrome to its increasing success.
Starting at the end of last month you may have noticed a few changes to the look and feel of various Google products. Google has embarked on an aggressive new design (or redesign) strategy and part of their Multi-Month User Experience Update. In a blog post titled: "Evolving the Google Design and Experience"
The way people use and experience the web is evolving, and our goal is to give you a more seamless and consistent online experience—one that works no matter which Google product you’re using or what device you’re using it on. The new Google experience that we’ve begun working toward is founded on three key design principles: focus, elasticity and effortlessness.
Here are some of the implementations they will be rolling out:
- Focus: A large part of Google’s new focus is an attempt to reduce the amount of on screen clutter that has been becoming problematic for some time. By making a more user intuitive approach by making changes such as using bolder colors for actionable buttons, or hiding navigation buttons until they’re actually needed, which Google feels can help you better focus on only what you need at the moment.
- Elasticity: Due to the multiple, various types of mobile devices, tablets and high-resoultion monitors, Google, states that the new design(s) will soon allow you to seamlessly transition from one device to another and have a consistent visual experience. Google says they aim to bring you this flexibility without sacrificing style or usefulness.
- Effortlessness: Google goes on to show that their design phiolosohy is to combine power with simplicity by using clean, simple design architecture while embracing latest technologies such as HTML5, WebGL and the faster browsers available (like Google Chrome for instance).
Google has certainly come a long way over the last several years in the way they continue to change and evolve the look and usablility of their products. By studying how users use and navigate through the Google and related technologies, Google continues to keep itself on top of a very competitive market.