Like most, you are probably already feeling inundated with the amount of blog posts and media "buzz" (pun intended) regarding the release of Google social networking platform Google+.
ComScore Inc. has reported that fledgling social network has acquired over 20 million unique visitors over the last three weeks. This is especially impressive due to the fact that access to Google+ is by invitation only by current members in much the same fashion that Google launched Gmail by invitation years ago.
With the amazing adoption rate being shown, Google has not yet begun to market the new platform to the 1 billion monthly users of the Google search engine, Gmail and various services.
Google+ stands to rival the other major players in the social networking world, but Google still has a long way to go to reach the scale of giants like Facebook, which has more than 750 million users, and Twitter, which has more than 200 million registered accounts to date.
The data Google obtains about people’s interests could also help it change the way its Web-search engine works. Sites in its search results could potentially be ranked based on what users and their friends like or find useful,” Google engineers have said. Google is also hoping to have a service that will be a home for brands and celebrities alike.
Google states that they will eventually allow developers to create "social" games and other applications that would run on top of Google+, similar to Facebook’s successful platform for applications.