When the Panda update rolled out in the US a scant number of weeks ago, many expected to see the popular eHow site from Demand Media to be hit hard as the industry regards it as a “content farm.” Oddly enough, eHow actually managed to gain traffic after the update leaving many groups and individuals not only surprised, but angered as the site seemed to represent everything that the Panda update was targeting.
With the release of the Panda algorithm update in the UK and corresponding tweaks to the US version on Monday of this week, it appears that this time the site did take a major hit in both geographic areas in terms of visibility. According to the SearchMetrics data, eHow.co.uk took a 72,30% hit in visibility and eHow.com took a 53,46% hit. Keep in mind this is UK data, but it has also affected U.S. sites.
Being that this is only the first few days after the update, we will be watching closely to see how eHow and websites in general react after the Panda has been unleashed upon the UK and other English speaking countries of the world.